Written by New York Times/USA Today/Wall Street Journal bestselling author Melanie Moreland Illustrations also included 12 overlays and art cards.
VIDEOS
Below are a few of the video greetings and explainer videos I have directed. It ranges from live action to animation.
HALLMARK BUSINESS CONNECTION GREETINGS
As Senior Art Director, I oversee the entire staff of Associate Art Directors, Designers, and Production Designers for our creative staff. Using custom-designed Hallmark eCards to engage customers and achieve superior open rates, our team created custom cards with the perfect merge of their brand and the Hallmark experience. These campaigns helped boost response rates with warmer, more meaningful tactics.
HMK 1910
HMK 1910 was the result of Hallmark’s Innovation Stores division. The concept behind HMK allowed customers to personalize gifts, cards, and accessories. Alongside building the store experience, the brand, marketing tactics, and all external-facing collateral were also developed.
We partnered with local bloggers and social media influencers to help build brand awareness and the customers felt more invested in the experience to become brand advocates.
CUSTOM INVITATIONS
Custom Invitations
LOCAL 32
LOCAL 32
PlyGem PREFERRED CONTRACTOR PROGRAM
PlyGem Preferred Contractor Program
PlyGem SELECTFIT WINDOWS
PlyGem SelectFit Windows
PlyGem 1500 VINYL WINDOWS
PlyGem 1500 Vinyl Window System
