Written by New York Times/USA Today/Wall Street Journal bestselling author Melanie Moreland Illustrations also included 12 overlays and art cards.
ABBY ORLANDO SWEET | DESIGN & ILLUSTRATION
Hi, I’m Abby.
I am a Creator. I am a Designer. I am an Illustrator.
Let’s create together.
October 25, 2024
By Abby
Written by New York Times/USA Today/Wall Street Journal bestselling author Melanie Moreland Illustrations also included 12 overlays and art cards.
November 10, 2022
By Abby
As Senior Art Director, I oversee the entire staff of Associate Art Directors, Designers, and Production Designers for our creative staff. Using custom-designed Hallmark eCards to engage customers and achieve superior open rates, our team created custom cards with the perfect merge of their brand and the Hallmark experience. These campaigns helped boost response rates …
November 10, 2022
By Abby
HMK 1910 was the result of Hallmark’s Innovation Stores division. The concept behind HMK allowed customers to personalize gifts, cards, and accessories. Alongside building the store experience, the brand, marketing tactics, and all external-facing collateral were also developed. We partnered with local bloggers and social media influencers to help build brand awareness and the customers …
November 9, 2022
By Abby
Just a few of my favorite Mermaids from this year’s MerMay exploration.
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