CHARACTER DEVELOPMENT

VIDEOS

November 10, 2022

By Abby

Below are a few of the video greetings and explainer videos I have directed. It ranges from live action to animation.

HALLMARK BUSINESS CONNECTION GREETINGS

November 10, 2022

By Abby

As Senior Art Director, I oversee the entire staff of Associate Art Directors, Designers, and Production Designers for our creative staff. Using custom-designed Hallmark eCards to engage customers and achieve superior open rates, our team created custom cards with the perfect merge of their brand and the Hallmark experience. These campaigns helped boost response rates …

HMK 1910

November 10, 2022

By Abby

HMK 1910 was the result of Hallmark’s Innovation Stores division. The concept behind HMK allowed customers to personalize gifts, cards, and accessories. Alongside building the store experience, the brand, marketing tactics, and all external-facing collateral were also developed. We partnered with local bloggers and social media influencers to help build brand awareness and the customers …