Written by New York Times/USA Today/Wall Street Journal bestselling author Melanie Moreland Illustrations also included 12 overlays and art cards.
As Senior Art Director, I oversee the entire staff of Associate Art Directors, Designers, and Production Designers for our creative staff. Using custom-designed Hallmark eCards to engage customers and achieve superior open rates, our team created custom cards with the perfect merge of their brand and the Hallmark experience. These campaigns helped boost response rates with warmer, more meaningful tactics.
