Break Through combines the emotional impact of a Hallmark greeting card with the reach and measurability of direct mail. My creative team develops custom greetings, inserts, and campaign materials tailored to each client’s brand, audience, and business goals.
As Creative Director, I lead the work from early strategy and concept development through design, editorial partnership, personalization, versioning, and final production. Programs can range from a single customer touchpoint to large, ongoing campaigns with multiple card designs, messages, languages, audience segments, and offers.
