At Hallmark Business Connections, I lead the creative team for print programs, digital platforms, and large scale client experiences used by millions of people every year. My work blends brand, design, and technology to turn complicated business needs into things that feel clear, useful, and human.
I work closely with product, sales, marketing, and leadership teams to build systems that actually hold up, from personalized experiences, to campaigns, templates, and customer journeys. Whether it is a single message or a national rollout, the goal is always the same, make it feel intentional, on brand, and easy to use.
